Monday, 8 August 2011

Why do we secretly hate your emails (and what you can do about it)

OK, I admit it. ..I've been a militant emailer years. Whether it was a call for updates from employees, partners, suppliers, ordering the strategy discussion, etc. Look at my emails to communicate with and get in the way of the conversations, especially when you're working in. I would get frustrated when the emails were ignored or not comprehended, and could not understand why other professionals take them so lightly. Yes, you read Tim Ferriss 4HWW, and knew that some people have tried to cut back their email consumption, by restricting the period corresponds to the//send the emails, etc. ... but they should not be done for me, the idea. What you don't understand, was that some people get hated me emails and their poor response was a secret rebellion in protest.

The other was in writing of this as well, including such well-known bloggers to Seth Godin, and Chris Anderson will give us an email checklists and to create an email confirming the Charter. We have recently begun to build our Aweber subscribers on the list, and you do so, I've signed up with quite a few email lists to get an idea of what kind of information is given, how often they sell the products or services to me, etc. What you find is that more than 95% of the emails you receive, through their spam lists are. Not only that they do not apply to me or help me in particular. .. is that they hardly can be considered as anybody. I will come to many of these sources ... the unnamed, in particular, which I have not yet adopted the time of subscribing, and it is hurting brand much more than it helps.

I am still a little militant about the email and I got to check my email, definitely you once a week, such as the Tim Ferriss, but I have found a strategy rules can keep track of without building up a network of people, by accident, who secretly hates my email:

You want the e-mail to yourself?
No, do not send e-mail to earn money for you, if any. .. This should, in order to find valuable information about the person you have sent. If you're looking for someone with whom the business, have you considered whether they receive, and it would be a good deal of their shoes would be? If it is in the list, it would be really home address information, or it is just one more excuse to promote the product, the affiliate program, etc. Honest with yourself.

You can also e-mail a message to the people who do not need to be involved?
Does boss, colleague, employee, partner, really, need to have a copy of the message in your Inbox? I am cc would be so many emails that I currently do not need to know. The problem of eating alone, literally up in my day, at least 20-30 minutes. This is particularly useful for subscribers and lists. .. the email, which took twenty minutes to write and send a 2,500 strong subscriber base could literally eating up to 800 hours of human once or more.

Are the relevant links or attachments, useful and necessary?
In the preceding paragraph, it will be expanded only takes an extra 30 seconds, a few extra links to videos and articles, but for how long have you ask recipients to spend researching information. (2 equal 500 hours in the preceding example, if it takes an hour to digest) Is indeed a burden? A few weeks ago to send the video and the related article on my employees and asked them all to read, watch, and responding to ideas they had, and told them to do this time, because I knew that it was important. You would be willing to go to the paying agencies in respect of readers spend time would give priority to the attachments and links? , If you do, don't send it.

So I cannot be said for the bottom, if you want to check my email, once a week or so that all I can send out is the award-winning, or the always useful, but you've received a lot of the time, the other is the adoption of the. It may be difficult to track it better to assert their will, so you can remember the next time a business proposition or question someone who goes to the well and be strategic about it, you are where they are respected, to respond ... but that doesn't mean, do not want to encrypt, you would have had a close and appreciative of their limited time.

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